How Customerly Hit $1M in Revenue by Mastering Search Engine Visibility

The Challenge: Breaking Through a Competitive SaaS Landscape

When Customerly launched in 2017, they faced a significant challenge: competing with established customer service and automation software providers. Like many SaaS startups, their initial growth relied heavily on paid advertising and direct outreach, which proved to be costly and unsustainable.

By early 2021, the limitations of their strategy became apparent:

Organic Traffic: Stagnating at approximately ~1000 monthly visitors.
Organic Keyword: Approximately ~1100 organic keywords ranked on search engines.
Keyword Rankings: Struggling to rank for competitive terms like “customer service software”.
Revenue Growth: Plateaued at $495.6K ARR.

Without a robust organic presence, Customerly’s ability to scale was limited.

The Turning Point: A Strategic SEO-First Approach

In 2021, Customerly made a pivotal decision to prioritize an SEO-first approach, transforming organic search into their primary growth engine. Their strategy centered on these core components:

1. Keyword-Driven Content Strategy

Instead of targeting broad, highly competitive keywords, Customerly focused on long-tail, high-intent queries that aligned with their product offerings and customer needs. This allowed them to attract users further along in the buyer’s journey, seeking specific solutions.

Example Keywords Targeted:

“DND meaning” (31K monthly searches) – Now ranking #2, driving significant glossary traffic.
“Customer feedback automation” – Climbed from unranked to #5, capturing valuable leads.
“Customer support specialist” – Now ranking #1, driving significant US traffic – 1.4k Organic traffic

2. Consistent Blog Production

A cornerstone of Customerly’s SEO strategy was the consistent publication of high-quality, SEO-optimized content. They ramped up blog production to three posts per week, each strategically designed to address customer pain points and align with targeted keywords.

Example Blog Topics:

These articles became significant traffic drivers by targeting informational intent keywords and providing valuable content to their audience.

3. Leveraging Informational Content Hubs

Customerly effectively used informational content hubs, particularly their glossary, to attract a large volume of organic traffic. These hubs targeted users seeking definitions and explanations related to their industry, positioning Customerly as an authoritative resource.

4. Content Automation & Scalability

Scaling content production without compromising quality was critical for Customerly’s success. They leveraged automation tools to streamline keyword research, content creation, and optimization processes – allowing them to maintain consistency while minimizing resource strain.

The Results: Explosive Growth in SEO & Revenue

Customerly’s structured and consistent approach led to remarkable results by early 2025:

Metric	2021	2024	Growth (%)
Organic Traffic	1,000	29,000	+2900%
Keyword Rankings	1,100	19,000	+1627%
ARR	$495.6K	$993.8K	+100%

As a direct result of their SEO efforts and consistent content strategy, Customerly nearly doubled their annual recurring revenue (ARR) to $993.8K by 2024.

Notable SEO Wins

Glossary Pages as Traffic Drivers
- The blog and glossary section accounted for over 95% of total organic traffic, showcasing the power of informational content hubs. Pages like “DND meaning” generated 12,154 visits/month (ranking #2).
Blog Content Success
- Posts such as “Intercom Pricing” ranked #3 for competitive terms with high search volume (360 searches/month), driving targeted traffic.
Geographic Traffic Distribution
- The U.S. accounted for the largest share of traffic (28.9%), followed by the Philippines (17.8%) and India (13.6%).

Visualizing the Growth Impact

Below are visual representations of Customerly’s SEO-driven growth:

Organic Traffic Growth Over Time

The graph highlights a steady increase in organic traffic as content production scaled and SEO improvements compounded over time.

Traffic Distribution by Content Type

Glossary pages contributed significantly to total traffic (42%), followed by blogs and other informational content type

Keyword Rankings Over Time

A sharp increase in ranked keywords demonstrates the effectiveness of targeting long-tail queries with consistent blog production.

The Takeaways for SaaS Companies

Customerly’s success offers valuable lessons for SaaS businesses looking to scale through SEO:

Focus on Intent-Driven Keywords: Target long-tail queries that align closely with your product offerings.
Consistency is Key: Regular publication of optimized content compounds traffic growth over time.
Leverage Informational Content Hubs: Create authoritative resources like glossaries to capture high-volume traffic.
Leverage Automation Tools: Tools like SevenMatic can help scale content production while maintaining quality.

How SevenMatic Can Help You Achieve These Results

With SevenMatic’s AI-powered platform, you can replicate Customerly’s success by:

Automating keyword research to uncover high-intent opportunities.
Producing consistent, optimized content tailored to your audience that aligns with search patterns
Systematic keyword targeting
Consistent publishing cycles
Expert-level optimization

🚀 Ready to transform your organic growth? Get started with SevenMatic today and claim your free SEO analysis!